Leo Burnett / Arc WW

As a Sr. Interactive Art Director, I worked on the digital properties for Marlboro Ranch, Marlboro Race, and Marlboro Snus, a smokeless tobacco product being launched in the US, originally developed in Sweden. This was a wonderful exercise in restraint, because of the legal regulations on tobacco advertising, there were many considerations that needed to be made for the content we were developing. For example, prior to age authentication all content must be unbranded, which meant developing two separate properties, both unbranded and branded experiences.

 

I enjoyed working there very much and left for a full-time opportunity at PointRoll (now Sizmek).