My work in Ad Tech for Sizmek (formally PointRoll) has spanned many years, initially I was hired as a creative resource for out top client, Ford, the work I did early in my career led to the development of the industry-first dynamic ad platform and many other industry-first executions, as well as several awards including
As an Sr. Interactive Art Director I built the first iPad expandable ad, launched on the day the iPad was released for public sale. Additionally, I managed a team of creative resources that handled our highest revenue clients.
Sizmek acquired PointRoll in 2015 and in large part due to my creative and technical expertise, I took a position as Lead Creative Technology Director. At Sizmek I specialize in Dynamic Creative Optimization (DCO) strategy and development for new and existing clients.
Below are a few of my favorite executions from over the years that i personally developed or designed.